Eric McRae is a serial entrepreneur and startup coach with 30+ years of experience and 450+ founders in his portfolio. He’s seen the pattern repeated across every business type: founders undervalue what they deliver, invest capital poorly, and build without a clear value proposition tied to their customer and pricing.

At Founders Coach, he helps early-stage founders stress-test assumptions and build genuinely profitable business models shifting their decision-making so they invest time and money in the right things at the right time. He’s an Advisor and training program facilitator with Invest Ottawa, a regular speaker in Ottawa’s entrepreneurship community, and sits on boards at Invest Ottawa, Connected Canadians, Phacktory, and others.

His insight is grounded in lived experience: he’s built businesses, consulted across sectors, and volunteered as a mentor and innovation hub facilitator in Cambodia. He believes the fundamentals of business positioning, customer understanding, accounting, and profitability don’t change by business type. Everyone deserves access to the systems and expertise that actually work.