Coming soon
The Cohort Program.
Twelve weeks in person, in Ottawa, Canada, working on the business you’re starting. Dates and price coming soon.
You will work alongside people who have built, led, tested, failed, adapted, and grown. People with the experience to challenge your assumptions while strengthening your thinking. To garner a true understanding of strategy and how this will accelerate your future.
Real customers. Real feedback. Real decisions. Every week.
See how the Cohort Program works
Until the dates are set, you can have a 30-minute conversation with Eric McRae. He runs MBO CoWorking and leads Founder’s Lab. You get an evaluation of your business idea, or of the business if it’s already underway. The conversation is separate from joining the cohort.
For an evaluation of your business or idea.
What you get
Less theory. More traction.
You do not need another course about entrepreneurship. You need a structure that gets you out of your head and into the market with clarity.
The Cohort Program gives you 12 focused weeks to refine your strategies, challenge assumptions, and make smarter decisions, working alongside experienced operators and a serious peer group.
Build something commercially sound, with a sturdy foundation that will stand the test of time. The aim is a business that earns and grows consistently, and leaves you options for what you do next, on your terms.
By week 12
The goal is clarity.
By week 12, you will have more than ideas, greater instincts, and improved confidence. You will have sharper evidence and a clearer path forward.
- A deeper understanding of your customer, your market, and where real opportunity exists.
- A stronger offer, clearer financial understanding, and more confident pricing.
- A more disciplined route to market, grounded in commercial reality.
- A sharper business story for customers, partners, and the other people who have to believe it.
- A focused 90-day plan built around the decisions that matter most.
Whether you are refining a concept, accelerating an established business, or preparing for your next stage of growth, the goal is the same: greater clarity, strategic foundations, and meaningful momentum.
How it works
Do. Learn. Decide. Repeat.
Each week, you come prepared. You study the material, test something in the real world, and then bring the result back to the group.
That means less time listening and more time challenging and refining.
Learn first. Test it. Bring it back. Move your business forward.
Find out what customers actually care about.
Put your offer, positioning and price in front of the market.
Make the choices that turn an idea into a viable business.
Bring the evidence together and define what comes next.
What’s included
This is more than 12 sessions.
You are investing in 12 focused weeks designed to make the business stronger — with expert challenge, real market testing, and the accountability to keep moving.
So you leave knowing what to pursue, what to stop, where to invest, and what will move the business forward fastest.
- 12 weekly in-person working sessions
- Coaching across operations, finance, leadership, brand, marketing, customer insight and technology
- Weekly real-world assignments built around your business
- Practical templates, decision tools and AI-enabled working methods
- A peer group that challenges you, adds perspective, and promotes accountability
- Discounted access to MBO CoWorking between sessions
- Additional one-to-one sessions
The value is not more information. It is making better decisions, faster.
Hi, I’m Eric McRae and I run MBO CoWorking in the byward market. I’m joined by four other coaches, and together we bring a full suite of experts for your business journey. We cover operations, financing and marketing, product and leadership too. Like you, we want to work alongside, and help, people that we like and respect. That’s why we created Founder’s Lab.
Who it’s for
For entrepreneurs ready to move.
The Cohort Program is for people with an idea or an early business, ready to put it to the test.
- You have an idea or an early-stage venture you want to test properly.
- You want honest feedback, not reassurance.
- You are willing to speak to customers and change your mind when the evidence says you should.
- You can commit roughly 10–15 focused hours each week.
If you want a passive course, this is not it.
30 minutes
Dates and price coming soon.
They’ll be announced on this page. Until then, a 30-minute conversation with Eric McRae is an evaluation of your business or idea.
For an evaluation of your business or idea.