Jeffrey Edwards is the Founder and President of The MakeWell Performance Group. For more than 25 years, he has worked as an executive coach, business consultant and corporate trainer with founders, executives and senior leaders across the public and private sectors.

His specialty is mindset and leadership presence. Jeffrey examines how leaders think, listen and respond under pressure, and how those choices affect decisions, relationships and the way teams work together. His background in professional development and adult learning shapes a practical approach: leaders need opportunities to question assumptions, practise new responses and apply what they learn in the situations they face every day.

Jeffrey’s experience spans startups and global corporations, as well as universities and colleges, with work in technology, financial services and business services. He has worked with leaders across North America, Europe, Asia, South America and Oceania. Across those settings, his focus remains on the person behind the role and the capacity needed to lead others well.