Patrick Kavanagh is a marketing strategist, experiential leader and entrepreneur with 25+ years of experience building brands, shaping growth strategies and creating customer experiences across the UK and Canada. His work spans brand strategy, experiential marketing, retail, innovation and go-to-market thinking, giving founders a practical view of how ideas become propositions, propositions become brands, and brands become businesses people choose. Alongside his consulting work, Patrick has built businesses himself as co-founder of STEM the Gap Academy and co-owner of Helina Baby, bringing the perspective of someone who has not only advised entrepreneurs and some of the world’s biggest brands, but has faced the same questions around positioning, growth, customers, and commercial reality.